For Investors
Spontaction matches 18–30-year-olds into small real-world events and keeps the group that forms. Friendships and groups, not dating. Live in Munich, built for DACH.
of 16–30-year-olds in Germany feel lonely
Bertelsmann GenNow 2024, n=2,532
start a first semester in Germany every year
University contacts, 2026
Serviceable market in DACH, ages 18 to 30
UN WPP 2024 and national loneliness studies
City live: Munich
2026
Loneliness among young adults in Germany is well documented. Its causes are discussed far less. Three of them decide what we build.
Study and work pull young adults into cities they do not know. Around 450,000 people start a first semester in Germany every year. Not all of them move city, but the cohort turns over every year, and the ones who arrive without a local network arrive at a moment we can predict. This part of the problem repeats on a schedule.
This cohort has many contacts and few close ones. Shrinking social circles are the pattern from 40 upward, and the products that serve it are built for it. A different cause needs a different product.
A 2011 meta-analysis (Masi et al.) found that social contact alone does not reduce loneliness. What helped most was changing how people read social situations. For us that is a product requirement, not a marketing line: structured events, and a feedback loop after them.
Spontacts, the largest non-dating social platform in DACH, has over 1.5 million members, aged roughly 30 to 65. The category works. The younger cohort is still open.
Instagram sells attention: time in app. Spontaction sells events: time in real life.
A different job to be done. Three parts of it are hard to copy.
People can meet once, swap numbers and move the group to WhatsApp. Then we are just a list of events. The loop above is our answer: the group stays in the app, with its shared event history. Whether that holds is open until we have data from real users.
A two-sided marketplace: young adults on one side, venues on the other. Subscriptions on both, in three phases.
Free for users, no partners yet, events created by users. From day one we count how many people came to a venue through Spontaction, because that proof is what signs a venue up.
Freemium stays. Premium at €9.99 a month adds private events, recurring events and priority matching. Venues pay a flat monthly subscription with an included promotion quota.
Event ticketing, promoted events, partner analytics. Analytics is what keeps a partner subscribed. OpenTable holds over 65,000 restaurant partners largely on it.
Delivery platforms take around 30% of a transaction. We take none of it. Both sides pay a flat subscription, so revenue is predictable and nothing is clipped off the events themselves.
Freemium is permanent, and the rule is written down: if removing a premium feature would stop someone attending an event or reconnecting, it does not belong in premium. Monetisation cannot eat the network effect.
Download our pitch deck, or book a call to talk it through.